
2011 - 2012 Executive Board. From left: Jennifer Fuller, Roberta Lantigua, Emmanuel Encarnacion, Ellory Jacobs, and Carrie Mahoney
Roberta Lantigua – President
Hi! My name is Roberta Lantigua and I am a senior at Salem State University. I major in Communications with a concentration in PR and minor in Marketing. I have been a member of the SSU PRSSA since I started at Salem State as a freshmen and love it. This being my second year as president, I can definitely say that PRSSA has not only thought me about PR but also about myself.
On my spare time, which so rarely comes around, I enjoy hanging out with friends, shopping, eating, and trying new things. Feel free to send me an email if you have any questions, professional or personal. Contact: roberta.lantigua@gmail.com Twitter: @RobertaLantigua
Ellory Jacobs – VP of Chapter Development
Hi!! My name is Ellory Jacobs and I am a senior at Salem State University. I am a Communications major with a concentration in Public Relations and a Graphic Design minor. I have been a member of SSU PRSSA since last fall and was instantly eager to run for an Executive Board position. Currently, I am also completing a marketing internship with FiRE+iCE restaurants.
While attending Salem State, I also work as a waitress and a toy store clerk. In my precious free time I love to hang out with family and friends, cook, and take part in anything artistic. Feel free to send me an email if you have any questions, professional or personal. Contact: ejacobs489@gmail.com Twitter: @ElleJ6
Emmanuel Encarnacion – VP of Member Services
Hey! My name is Emmanuel Encarnacion, better known as Manny, and I’m a senior at Salem State University. I’m double majoring in Sports Movement Science, with a concentration in Dance, and Business, with a concentration in Entrepreneurship. I’ve been a member of the SSU PRSSA since my sophomore year and it’s a great organization to be a part of. As I plan on becoming a small business owner in the near future, I figured that getting experience in the PR world would help me in the long run.
Other than being a full time student, I’m involved with other groups and clubs, work 3 jobs and dance full time. Whenever I find the time, I enjoy hanging out with my closest cousins and my friends, eating, shopping, bowling, watching movies and most important of all, dancing. Take it upon yourself to send me an email if you have any questions about SSU PRSSA or anything else you think I could help you with. Contact: emmanuelenc@gmail.com Twitter: @MannyDance
Carrie Mahoney – VP of Internship/Job Services
Hi Everyone! My name is Carrie Mahoney and I’m a junior at SSU. I’m majoring in Communications with a concentration in PR and double minoring in Marketing and Graphic Design. I joined PRSSA last year and it has been amazing. I have learned so much and have meet great people. This semester I will be interning with Fire + Ice Restaurants. Ultimately I would love to pursue a PR career with non-profit organizations or governmental agencies. When I’m not running around doing school and group stuff, I love hanging out with my friends. I am a total jock and love just being outside.
I love meeting new people so feel free to email me at carriesmahoney@gmail.com or check out my Twitter @Carries_on
Jennifer Fuller – VP of Public Relations
Hi! My name is Jennifer Fuller and I am a senior at Salem State University. I am a communications major with a public relations concentration and a marketing minor. I have been an active PRSSA member since last fall and it has been an incredible experience. After I graduate, I hope to work at an advertising or public relations firm in Boston. When I’m not tweeting or updating the blog, you can find me running around campus with the cross-country team or at Bagel World. Please feel free to email me at fuller.jenniferlee@gmail.com or find me on Twitter @fullerjen
Dr. Robert Brown – Faculty Advisor
Robert Brown is professor of Communications at Salem State College. He has held full-time faculty positions for 20 years in departments of Communication at Boston University, Bentley College and Emerson University, and has been an adjunct professor at Harvard University Extension School, where in 2004 he was honored for distinguished teaching.
Professor Brown’s corporate communications background includes speech writing positions at two former Fortune 500 companies, Atlantic Richfield (now BP) and W.R. Grace & Co, and a consultant to Sharon Merrill Associates, Inc. investor relations, as well as a facilitator and trainer at local area PR firms. He is a member of the editorial board of Public Relations Review, an academic journal, and research and writing is cited in textbooks on speech writing, research methods, public relations and writing for mass communication. His byline has appeared on the op ed pages of the Boston Globe, Los Angeles Times, Toronto Globe & Mail, and Honolulu Advertiser.
Professor Brown is a member of the Public Relations Division of the National Communication Association (N.C.A.). He is faculty advisor the Public Relations Students Society of America and a member of the Publicity Club of New England, where his students at Salem State won two Bell Ringers (first place) in three tries. His education includes a B.S. in Economics from The Wharton School of Finance/University of Pennsylvania and a Ph.D. in English from the University of Rochester.
Susan Schumacher – Professional Advisor
Susan has been a public relations and marketing communications professional for nearly 30 years. She is currently Director of Marketing Communications and Services for ZOLL Medical Corporation. Before filling this role in October 2003, she was an independent public relations consultant specializing in medical technology products. Prior to that, she was a Vice President at Brodeur Worldwide, a global high technology public relations firm. During her three-and-a-half years there, she managed the agency’s Boston-based Health Technology team and was a senior counsel to clients in the medical equipment, device and diagnostics, information technology, biotech, and e-health industries. For the work done on behalf of ABIOMED in 2001, Susan and her team won a Gold Sabre award.
Before joining Brodeur, she was Senior Vice President of Marketing Communications at Lehman Millet Incorporated (LMI), then New England’s largest full-service medical agency. Susan was primarily responsible for LMI’s brand management, marketing communications and public relations.
Prior to LMI, Susan was a Vice President/Public Relations at Mullen Advertising and Public Relations, then New England’s largest independent full-service agency. She managed consumer, professional and healthcare accounts on a national and international basis.
Earlier in her career, Susan was involved in-house with public relations programs at Polaroid, Veryfine Products, the International Business Center of New England, and the Massachusetts Government Land Bank. She launched her career on the agency side at Welch Currier Curry Anderson, at the time a hot mid-size Boston advertising and public relations firm.
Susan’s degrees include a BA in Communications and French from Regis College; an MS in Communications Management from Simmons College; and an MBA from Suffolk University. Susan is accredited in public relations (APR) by the National Public Relations Society of America (PRSA) organization.
Susan has taught and lectured in undergraduate and graduate communication and public relations courses at Boston University, Emerson College, North Shore Community College, Regis College, Simmons College, and Suffolk University.
Susan is a past president of the Regis College Alumnae Board of Directors and a past director on the Boston Chapter Board of the PRSA. She chairs the Professional Advisory Board for the Regis College Master of Science in Organizational and Professional Communication, and is the Outside Professional Advisor to the Public Relations Student Society of America (PRSSA) Salem State University Chapter.

