The Final Farewell

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By Carrie Mahoney, 2012-2013 Chapter President

Well here it is the end of my college career. Graduation is a week away and I can’t believe it is over. The end of college always seemed like a far off finish line, the mountain on the horizon that was never getting closer but then all at once I am on top of the mountain. However the view from here is quite different. I see at last that this mountain top is only the first in an ever-growing range longer than the Rockies and that finish line is only a drink stand in my first mile of a marathon. How foolish it was of me to race through this leg of my journey, to view it as an obligation and hindrance instead of a gift. But that’s hindsight right?

I won’t sit here and reminisce what could have been, instead I will leave my chapter and friends with the final lessons that I have learn here at Salem State University. While at first they may seem contradictory I will advise that they are not. It will be a constant struggle between the two thoughts but the battle will only make it more memorable.

The first is quite predictable but it is a lesson that I have struggle with since high school. Never tire of excellence. I used feel ashamed sitting in a classroom, having received the only A on a paper surround by an ocean of C’s. I would shrink back into my seat and quickly shove that proud mark into my bag. When did we become ashamed of a job well done? We should not be. There is nothing embarrassing about achievement and no shame in success. Throughout our lives people will try to tear us down, to belittle us, to interrupt our journey; do not help them. Be strong for yourself because there will be times when no one else will. Be proud of your accomplishments because people will not always recognize them. Never tire of excellence, of distinction from your fellow man. Aristotle once said, “We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” This should be our goal; to strive for excellence and not be satisfied with anything less. Hold yourself to your own standards and not the minimum that is set by those around us. We are each destined for great lives, make the most of that.

The second lesson is a little simpler; don’t let the moment ruin the whole. It can be easy to get caught up in the here and now, but we must remember that the here and now is ever changing. We must seize every opportunity no matter how tired or stressed or unsure we are. So apply for that extra internship and try out to be a speaker at commencement. You might not succeed at everything you try, but what if you do? Don’t lean too much the other way though. I am not suggesting that you always blow off class but once in a while go crazy on a random Monday night. And skip a lecture or two and go to the beach. It is these moments that we are able to breathe, to remember why it’s all worth it. Looking back you never remember how tired you were after a sleepless night but you do remember the adventures you took.

Life is special, each and every day of it. We will never fully appreciate the stage we are in but we can try. And we can make looking back on the memories a whole lot sweeter. Thank you to my chapter for all the lessons you have taught me and my friends and family for your constant support. It has been an honor being a part of each of your lives and a privilege to be your president for the past year. I will miss you all.

Social Media and Crisis Communications

Written by: Kayleigh Tansey, Chapter Member

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The bombing of the Boston Marathon on April 15 was a huge event not only in our society, but also in the media. The events of that day were tragic and shocking for those around the globe, and our local and national media had the daunting task of keeping the public informed. For those of us in the Salem State chapter of PRSSA, these events were heartbreaking and especially scary being so close to home. They also offered us an opportunity to observe how the media operates in a crisis.

From the time when the first bomb went off Monday afternoon through Friday night when the second suspect was in custody, the media worked in a frenzy trying to get the latest news out at all hours. During times of crisis such as this one, it can be easy for false or misleading information to be broadcast on various platforms. The constant theme throughout the ordeal seemed to be a struggle between speed and accuracy in reporting. While many Bostonians agree that Twitter and other social media offered the fastest means of communicating information, it was also a source of a lot misinformation. That is the risk of getting information at lightning-fast speed: not everything is going to be accurate.

There was plenty of inaccurate information spreading like wildfire on social media and news coverage alike. CNN was perhaps the most criticized channel for their coverage of the events, losing many Twitter followers and their reputation as a reliable source of information. As early as the Wednesday following the attack on Boston, CNN reported that an arrest had been made in the case, which was completely untrue. Even before then, they published pictures of innocent people, painting them as the suspects in the bombings. Such indiscretions should be harshly criticized; as such inaccurate news coverage can come with hefty consequences. Fortunately, CNN followed one rule of crisis media by taking responsibility for their wrongdoing of reporting false information.

It seemed that information broadcasted on the Boston-area police scanners proved to be the timeliest, but was also sometimes inaccurate because nothing was being filtered through the media. Instead, listeners were hearing real-time police conversations, which unfortunately meant false alarms and perhaps misleading perceptions of the situation. However, if one could accept that it was a live stream, and therefore would include some misinformation, the police scanners were the fastest means of staying informed.

Overall, Boston media did a good job of informing the public on the series of events following the Boston Marathon bombings. As the audience and receivers of this mass media, we sometimes need to realize and accept that there are going to be indiscretions with certain platforms simply because of confusion and the speed of events. The media may be more effective by holding off on broadcasting information until it is more concrete or confirmed by official sources. But we can do our part as informed consumers of media by keeping in mind that in a situation where public safety is at risk, the first information we hear may not be the most accurate.

To Grad School or Not to Grad School?

Written by: Kayleigh Tansey, Chapter Member

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As the end of the spring semester is just weeks away, conversations around campus are buzzing with talks of graduation and plans for the future. Seniors are excited, yet stressed, for the semester to come to an end. But what about the rest of us? Even as an underclassman, it is hard to hear about those graduating and not start to think in advance to our own graduation day and futures. While thinking of all we need to do and achieve before then, it is easy to think of graduation as far away, but it’s simply not the case.

 

Something I have given a lot of thought to lately has been graduate school. In the communications department, I have overheard many conversations throughout the year about applying to grad school, getting interviews, and being accepted to certain schools and programs. How do you know if grad school is the right path to take? While the answer won’t be the same for everyone, there are a few things to consider. For me, the most important question: is a graduate degree really worth the debt? Depending on your field, the answer is both yes and no.

 

Someone getting a graduate degree in health and sciences can be looking at as much as a 190 percent salary increase. However, fields such as public relations and advertising are not looking at the same situation. In the communications industry, working experience and internships are everything. A graduate degree in public relations is not going to necessarily mean you are qualified to go work in the upper levels of an agency. In fact, many professionals in the public relations world feel that an undergrad degree and ample work and internship experience are more valuable than a graduate degree. They also tend to see candidates with a graduate degree as entitled to get better jobs and therefore, better pay. Quite honestly, after spending that much on the degree, I can’t say that I wouldn’t feel the same way.

 

In the eyes of many already in the industry, those with just graduate degrees in communications aren’t valuable just because they happen to have that piece of paper. Hiring someone with no work or hands-on knowledge in the industry is risky. Also, because they do have the degree (and the debt), they expect more money. It is simply easier to hire someone with an undergrad degree because they are going to settle for entry-level salary and already have internship and industry experience to get those jobs.

 

If you have the money and the drive for graduate school – go for it! Being realistic about that degree, how much it will cost you, and where it will get you is the key when it comes to making your own decision. The best thing to do, with industry trends as they are currently, is to also gain hands-on experience while earning your degree. Going into debt for something that isn’t going to guarantee you a significant pay raise may not be worth it in the end, but working and interning could get your farther. Before considering your path, make sure you do ample research on your industry in regards to graduate degrees and also keep sight of your ultimate career goals.

Dressing for Success—What Does This Mean?

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By Amy Ouellette, Vice President of Chapter Development

If you attended our meeting on March 18, you saw a fabulous presentation by Cheryl McGuire from Madam Ha’dem in Marblehead where she spoke about how to dress to impress for a job interview. There were a few points that she emphasized:

1. The human resources manager is the gatekeeper. We may be preparing for a creative industry, but the interview isn’t the place to express that creativity.

2. Do as much homework about a company as you can. This might mean checking out the company’s dress code by discreetly sitting in a lobby or sitting in the parking lot and seeing what people are wearing when they come and go from the building.

3. Do a dry run of your outfit ahead of time to make sure skirt lengths aren’t too short and that nothing is too tight. An appropriate skirt for an interview should come to your knee, at least.

4. Make sure your outfit is ironed. It doesn’t matter how professional your outfit is if you look like a wrinkled mess! If you don’t know how to iron well, learn now before you have to iron a special outfit. There is nothing worse than buying a new skirt and burning an iron mark on it. Trust me on this one!

5. Wear comfortable shoes that look professional and that you can easily walk in. Don’t wear heels that are too high or would be more appropriate for a night at a dance club.

6. Wear pantyhose. Bare legs aren’t appropriate for an interview!

7. Keep your hair simple. A simple low ponytail can look good for an interview if you have long hair. Make sure your hair is out of your face and a spritz of hair spray is great to keep flyaways at bay!

8. Ladies, keep your makeup simple. Don’t wear eye makeup that has too much shimmer or shine. Don’t overdo the eyeliner, especially liquid liner.

9. Stay away from wearing any fragrance! You never know if someone has an allergy or is sensitive to smells and sometimes it’s just a little more overpowering than we realize.

10. Make sure your nails and hands look decent. This goes for men and women. Ladies, if you can, get a manicure. If you can’t, make sure your nails are even, neatly filed, and free of hangnails. Using a cuticle oil or vitamin E oil on your nails every night before bed is a good habit to get into because it helps your nails, even if you can’t get regular manicures. If you choose to wear nail polish to an interview, aim for a pale pink or beige color and make sure you don’t have any chips in your polish.

While they say you shouldn’t judge a book by its cover, the fact of the matter remains that people are judged based on their appearance. Dressing appropriately improves confidence and increases the perception of credibility at an interview. It shows an attention to detail and this is important to convey.

Before this workshop, I was sent this quote from Mark Twain: “Clothes make the man…Naked people have little or no influence on society.” Naked can also mean dressed inappropriately. Either way, how you look during an interview is important and I hope you take these tips seriously when interviewing for jobs and internships!

Facebook Personality: Personal or Professional?

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By Kelley Flynn, Chapter Member

 

Most people use Facebook every day. We put our whole lives on it. It is being used by billions and not just to meet new friends.  Companies check potential employees’ Facebook pages in the hiring process. This way they can weed out the applicants that they think may not be good at representing their company. So, how do we know what is acceptable? Do we use it only as a business tool and leave our personal lives behind?  Or, do we just use Facebook like we always have and pay no attention to the eyes on us? The answer is neither. It isn’t just one sided; it’s a little bit of both.

My golden rule for Facebook is: don’t post anything you wouldn’t want your grandparents to see.  Employers understand that you’re still a person. No one expects you to be a business professional 24/7. You just need to find a balance between personality and professionalism.

Think of yourself as a brand. Your job is to keep your brand’s image intact. You don’t need to stop posting all together, but start making choices of what you think you should post. Be selective. Before you post, think to yourself, ”How does this make me look? What does this say about me? Am I okay with that?”

So first things first! Clean up your profile so you can start fresh. What you decided to post in high school has probably changed. Scan through and start picking out pictures that don’t represent you in the best light. For example, the picture of you drunkenly throwing up on a stranger’s car- delete. The picture of you volunteering at an animal shelter–keep. It’s easy. If you take the time to go through them it will be simple to figure out what is appropriate.

The next thing to do is to delete the people on your friend list with whom you wouldn’t want to be associated. The saying, “You are who you are associated with,” is also true on Facebook, and that dude on your friends list you met at a party three years ago may just be the man your dream job recently fired for coming to work drunk.

Go into the “about” section of your profile. You know the part that was important to you during your freshman year of high school, but you haven’t looked at since? Make sure your friends haven’t logged in and changed your political views to devil-worshipping anarchist or anything like that.

After you have made sure your about page is actually about you, look at what is directly on your page. You don’t have to check your statuses from 2009, but go down about three months and remove any posts about how much you hate your parents or how drunk you got before you drove home.

Finally, you can move on with your more professional social presence and begin making careful choices about how you’d like to be represented. It seems tedious at first, but once you start to do it you will be glad you made the effort.

No Longer a Niche Product: Why we as Public Relations Communicators need to look at Video Games

By Brady Tatro, Chapter Member

Image Credit: iStockphoto

Image Credit: iStockphoto

What would people say is the most profitable entertainment franchise of all time? Well, for movies it is “Star Wars”, and “Harry Potter”, but after the recent $500 million 24-hour release sales of “Call of Duty Black Ops 2”, the “Call of Duty” franchise has become the most profitable franchise of all time. Not only was the $500 million large enough to make it the largest release of the year, it was large enough to make it the largest entertainment release of all time. This is the fourth year in a row the “Call of Duty” franchise has been able to achieve this feat, and “Call of Duty” is not the only game making waves around the world. “Starcraft” and “Starcraft 2” are still being played as a national sport in South Korea, with both players and casters being able to make a living playing the game. During a 2005 national championship match, 120,000 people gathered in a stadium to watch the games live, 40,000 more than who attended the Super Bowl that same year. “Starcraft” plays a major role in South Korean culture, much like football or baseball does in the west.

Video games are no longer something just played by that one weird guy in his mother’s basement. The number has been steadily growing-even back in 2007 60-70 percent of the United States was playing video games. When including iPhone games like the incredibly popular “Angry Birds” or “World of Goo” this number is sure to rise; however no definite number has been given in recent years.

Despite these large numbers, there seems to be a shocking lack of research into how to communicate with this new medium, beyond simple product placement. All other forms of media, from books to movies, have been studied to understand how a message can be conveyed by the medium and even manipulated for a cause, as is the case with eco-friendly movies or antiwar literature. We as communications experts know and understand the value and power of the medium, but with no research on video games are we missing an ever increasing opportunity to get our message to a public?  Even ignoring the sheer volume of sales, and the amount of people who play, it is important to note how much time a person will spend with a game. Even a short video game is expected to be at least four to five hours in length, with many games having a total play time of over 25 hours. That is four to 25 hours of crafted experience with a consumer that we as media professionals are currently missing by failing to look deeply into the communicative power of video games.

Video games may still be a new hobby, and many still may not fully understand or appreciate them. However, we do not have the luxury anymore to write them off as silly toys. They have produced a massive market share, and so far all we have done to capitalize on it is basic product placement. If we want to keep reaching new markets, we must embrace and communicate our products through video games.

New Month. New Year. New Promises We Probably Won’t (But Should) Keep

New_day_imageBy Sara Seng, chapter member

 

If you’re reading this, congratulations! You’ve survived the first few weeks of the spring semester!

I don’t know about you, but as we enter into February, to me a new month means another fresh start to ensuring the “awesomeness” that the year 2013 should be.

Remember those resolutions you set up for yourself as you counted down to the New Year? You know those goals that you won’t skip any lectures this semester or you’ll try to lose weight? Yeah. I haven’t stuck by them either.

However, all hope is not lost! Where there’s a will, there is most certainly a way.

Here are a few helpful tips you should consider when trying to accomplish almost all of what was on your New Year’s resolution list:

  • Make sure your goals are realistic and attainable.

I highly doubt “become a famous millionaire” is going to happen for you any time soon. And if it does, well, remember me fondly.

  • Never set yourself up for failure. Separate a huge goal into smaller ones.

For example, if you want to get straight A’s this year then make goals to participate in tutoring sessions and get in the habit of not doing your homework an hour before class. A little can go a long way.

  • Above all, make sure your list of things are still important to you and only you.

In order to succeed in anything, you have to have the drive and motivation to do it. If something isn’t that important to you, odds are you’re not going to accomplish much.

So as we enter into the new month of February filled with new adventures and memories, I wish you all the best of luck in continuing to achieve your goals. And if you catch yourself contemplating this semester whether or not to sleep in during that lecture period or have that extra slice of pizza, always remember: it’s not nice to make promises you can’t keep.

Welcome back!

back-to-college-coloring-pageWelcome to a new semester!  We look forward to seeing everyone at our meetings this semester!  Our first meeting will be on Monday, January 28 at 11 a.m. in Central Campus room 135!  Hope to see you all soon and we look forward to another exciting semester!

Rounding the Corner (a guide to “hell week”)

Another semester has practically come and gone and rounding the home stretch towards winter break only increases as a challenge. As a student we all know that there is nothing more challenging than sprinting down this final stretch. But there are definitely ways for students to keep ahead of the game, and not get bamboozled by what is known as Hell Week.

Hell Week begins either around the time of Thanksgiving break and expands through the completion of first semester finals; or the last week of April and the first few weeks of May. The most challenging year for me was freshmen year. As a freshman, I was ill prepared for what awaited my first encounter with the demon that is Hell Week. As time progressed the encounters became friendlier. A new trick has been learned for each semester completed. Some techniques I do wish I had ascertained sooner, but better late than never right?

I have compiled these theories and organized them into several groups, which with my experience, seem best suited.

I would first find a quiet relaxing place. My ideal location would be sitting on a comfortable pad located in the center of a Zen garden. A water feature would be ideal with soothing music drifting from speakers located in every direction. To quote the Rolling Stone, “we can’t always get what we want.” I unfortunately have to settle for the designated study rooms in the basement of the library with Pandora’s best selections.  

This is where you orchestrate an “action plan.” Your action plan should entail a level of specificity that only you would understand. A thorough, well thought out schedule, is the best way to accomplish your overall goal, to survive Hell Week. Your schedule should set specific goals that only pertain to you. Your day to day activities should only be centered on you. Taking away unneeded distractions is the priority. Afraid friends might get upset and think there is something wrong? Don’t fret. The best way to avoid this is to simply communicate with those around you. Explain to them that you are getting your life in control to finish the semester strong. The silent goal here is to plant the seed of aspiration and revitalization within you or your friend group.  This may feel a little egotistical at first, but let’s face it. We live in a “me me” society where we only truly care about ourselves.

But let’s not get ourselves overwhelmed and hyperventilating into a paper bag. It is ok to take breaks. I would not recommend studying in your actual dorm room. The temptation to rest the eyes for a minute or two will turn into suddenly waking up and realizing it’s already tomorrow. If living on campus, study in a lounge on your floor. Take walks down the hallways or invest in an electric kettle and become a tea connoisseur.

I also find success in rejuvenating the neurotransmitters by visiting local coffee cafes with live local talent. They say some of the best ideas come from coffee houses around the world.   

After completely this somewhat tedious task, a new feeling of self-accomplishment will overwhelm you. The achievement of successfully conquering Hell Week is grand.

Social Media Gone Wrong

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Today, we live in a world where social media is among us in many ways. We have Facebook, Twitter, Tumblr, Foursquare, and many more. It has become a way of life. For many of us, we have learned how to use social media effectively, and more important, positively. But what about the social media that’s used negatively? What about the people who use it to bully?

We all know that cyber bullying has been an issue for years. There have been documentaries, movies, and websites created to fight against it, yet today we are still hearing tragic stories about young teens affected by bullying through social media. Over the years, statistics have only grown to prove that this is not a dying conflict.

  • Over 95% of teenagers use social media networking sites to communicate with peers.
  • Over 25% of teens have been bullied repeatedly through texts or the Internet.
  • 1 in 3 teens has experienced cyber-threats online.
  • 85% of teenage online users have been cyber bullied at least once.
  • 90% of victims will never inform a parent or trusted adult of their abuse.

I have been working with young children and teens at a YMCA for five years now. Recently, I have had at least three young teens approach me and say that they are experiencing forms of bullying through the Internet. Fake Facebook profiles and Twitter pages are being created to negatively attack peers. Rude comments are being left under pictures and statuses. This is social media gone wrong. So, what are ways to prevent cyber bullying from continuing its vicious circle? Here are a few solutions.

  • Communicate with parents, teachers, or other adults. By talking, young children or teens will be informed about how to properly use the Internet, and detect early signs of bullying. If it happens, children/teens should immediately notify a parent or authoritative figure.
  • Limitations of Internet use. Young children/teens should have limitations when using the Internet until they learn more about how it’s used and how it should be used. Having accessibility to too many social media sites may expose them to content that they are too young to see.
  • Talk about the serious affects that bullying has. Bullying is no joke. It becomes personal and can cause depression.

Cyber bullying can be resolved by taking small steps like communicating and limiting Internet use. It has only grown bigger as an issue and has caused pain, depression, and worse. Social media should be used for good and only good. It truly is the best way to connect, communicate, and network. There should be no room for anything else.