Who says New Year’s Eve is the only holiday we wait for the clock to strike midnight? At 12 a.m. Monday morning, millions of consumers were logging on to their favorite store websites in hopes of snagging an even better bargain than they might of during Black Friday’s shopping extravaganza. Whether it’s the instant gratification or lack of lines, or too much turkey, the playfully dubbed “Cyber Monday,” (Shop.org in 2005) has been known to yield high profits.
Marketing research firm comScore reported in 2009 that $887 million were spent due to Cyber Monday promotions. This year, not only are they predicting the total reach between $900 million and $1 billion for the unofficial holiday, but an 11 percent increase in total spending for the entire holiday season (November-December). “The beginning of the online holiday shopping season has gotten off to an extremely positive start, outperforming our earlier expectations,” said comScore chairman, Gian Fulgoni. “Despite continued high unemployment rates and other economic concerns, consumers seem to be more willing to open up their wallets this holiday season than last. While this early spending surge reflects, in part, heavy promotional activity on the part of retailers occurring earlier this season, it is nevertheless a very encouraging sign.”
So what were the hot items and websites to surf before the bell tolled midnight?
Amazon.com: Offering lightning sales, which include MAC software for 11.99, the Kings of Leon CD for 5.99 and over 50 percent off video games.
Piperlime.com: Offering 20 percent off designer brands that don’t normally participate in mass online promotions.
Walmart.com: Offering comprehensive electronics packages like a 15.6-inch HP laptop with carrying case, USB flash drive and Deskjet 1050 all-in-one printer for $448.
AT&T: Offering a smart phone for one cent every three hours with 2-year contract.