There are always multiple agencies and consultants competing for a client’s business. Any time you meet a new client you need to find a way to stand out in their minds. Agencies and consultants try and do this with drawn out presentations and plans. With Public Relations becoming more about emails and social media, are we allowing things to become too impersonal? Why not make it personal again?
A great way to impress a client is with an outing, and I am not talking about taking them out to lunch. I am saying take them to the mountain and go skiing or maybe even go on a shopping spree with them. Find a way to associate the outing with their business or their interests. Show them you care about what they are trying to do but also that you want to be their friend.
By spending a day or two with the client, you can build up a friendship and a more personal relationship. And by getting on this personal level with them they will see that they are more than a contract, they are an important part of your business, and they will want to continue signing with you. This personal relationship also gives you something to build off of when working together; you can better understand their needs and better understand how to go about meeting them.
Great activities to do together include skiing, shopping, taking a tour, spending a day in the city, paint balling, or attending a sporting event or play. Do things that you would normally do with your friends. Show them that you are a cultured individual. As a professional it is good to be well versed in the happenings of the city you are working in. By showing your client that you understand the city you are working in, you show them that you know the ins and outs of the public’s your client wants to target—the basic principle of PR.
Daily outings are a great place to become connected with your client. These activities are also a great way to find outlets to represent your client. They will help you stand out in the client’s mind, which should bring you their business.
Always Remember: Know who you’re targeting and find a way to make them talk about your client.