Klout: Measure Your Influence

Do you ever wonder how influential the content you share online is?  Well Klout can tell you.  Klout is a free social media tool that measures influence online.  Whether you realize it or not, you impact others when you share content on your Twitter or Facebook pages.  Klout is a free social media tool that analyzes that impact to find your Klout Score, influential topics, and your influencers.  The Klout Score measures influence on a scale of 1 to 100, with 100 being the most influential. Klout uses data from social network sites to measure how many people you influence, how much you influence them and how influential they are.  It allows you to reveal your influence and find people who share your interests.

Brands can also use Klout to measure their own success on social media through Klout Perks. Klout Perks allow brands to reach and engage with influencers around a Perk. Klout influencers create millions of impressions for a brand’s new product, initiative or campaign. Perks are targeted based on Score, influential topics, location and more. A brand’s Klout Score can show companies how well they are driving action for your company. By analyzing Klout Scores, companies can monitor their scores to understand which tactics are working and how to better engage their audience.

Klout has recently added other social sites such as Flickr, Tumblr, and YouTube to their list of social influences.  And will allow you to add as many site links as you have accounts for, at the time of sign up. To measure your social influence, visit the Klout website and sign up.


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