Taking A Shot At PR

By Brandon Quach, Chapter Member

National Headlines for Ferguson

National Headlines for Ferguson

The Ferguson riots in Missouri have taken control of the headlines as of late, as a result of the altercation between 18-year-old Michael Brown and police office Darren Wilson.The incident in question involved a police officer, Wilson, shooting an unarmed African-American male, Brown. This shot led to Brown’s death, and consequently no legal repercussions for Wilson. Wilson has since resigned from the Ferguson Police Department. Recently, the mostly silent Wilson went to ABC reporter George Stephanopoulos for an exclusive interview to give his side of the story.

Those against Wilson say that he is “racist” and a “liar”, but during the interview he stated, “The only emotion I ever felt was fear, and then it was survival and training.” He also claimed that Brown was attacking him and tried to grab his gun. Throughout the interview, Wilson remained calm and collected while answering every question thrown at him about the incident. At the end of the interview, he described how he feared for his life and how Brown continued to charge at him after numerous warnings to stop. When asked if things would have been different if Brown was white, Wilson stated no. Wilson also said he has a clear conscious because he was “just doing his job.”

Whether you agree or disagree with the end results of the Wilson-Brown scandal, there is something to be said about this interview. There is something to be said about the fact that he did it, and there is something to be said about the claims Wilson made. Personally, I believe Wilson made a bold PR move by doing the interview. It helped give him a positive light in the eyes of the scrutinizing public. If Wilson hadn’t given an intimate interview on this topic, the public perception of him might have been that he has something to hide. Every story has two sides, and Wilson was finally able to tell his. While his story might not make people like him, it will help convince people that he believes that he did not shoot and kill Brown because of his ethnicity, but because he had to. This emphasized with his closing statements about having a clear conscious and doing what his job. He shows remorse and regret for having taken a life, but wants people to understand that it was either Brown or him.


This interview paints a better picture of Wilson and sheds light on the details of his story to an otherwise blind audience, which is a great PR move for Wilson. The full interview can be seen here https://www.youtube.com/watch?v=baSE7SObyw8. Do you think this exclusive interview was a good move for Wilson or only hurt his already damaged reputation? Let us know in the comments below.

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