By Brady Tatro, Chapter Member
Black Friday has become so large it can practically be considered a holiday in its own right. This year, however, some focus was directed towards a popular board game taking a stand, as opposed to trampled teens and determined moms and dads in department stores.
However, with the Black Friday doorbuster seeping into dinnertime on Thanksgiving, many are starting to see a real problem with this consumer focused event overlapping with that day we are supposed to be thankful for what we already have. Many stores this year, as part of their advertising, made stands against opening on Thanksgiving, such as TJ Maxx and Apple Stores. These companies were met with moderate media coverage on their choice, but were quickly overshadowed by holiday deals and a snowstorm. However, one company decided to take their stand against Black Friday in a bold new way and is still getting positive press about it.
Cards Against Humanity, LLC, describes itself as the “party game for terrible people”, so it is odd that this would be the company championing this crusade against the Black Friday movement. On this past Black Friday, in protest, the company removed all products from its digital store and offered only the special “Bullshit Edition” of the card game.
This special edition sold for only $6, when the regular game can be sold for up to $30.This edition was marketed as “literal feces, from an actual bull.” The company was not exaggerating. This special edition was a box of actual feces from a bull, as 30,000 individuals who bought the product found out in the recent weeks.
The company’s hatred of black Friday is nothing new. Last year, on Black Friday, the game was marked up $5 out of irony and creator Mark Temkin’s dislike of the holiday. He stated, “We all really hate Black Friday, it’s just kind of a horrible day. It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”
This public relations stunt appears to be paying off for the company. News coverage has been constant after the packages begin to arrive and the stunt was revealed to be no joke.
Although it appears to not be raising discussions on the implications of Black Friday that the creators wanted, it can definitely be marked down as an amazing piece of PR for Cards Against Humanity. What we should take from this is taking a stance is not enough any more, you need to boldly stamp your foot down and declare that “Black Friday is Bullsh*t!”