Rock Bottom: Top PR

By Brandon Quach, Managing Editor

IF YOU SMELL WHAT THE ROCK IS COOKING! When I was younger this was the greatest line I could hope to hear followed by the grand entrance of one of the best professional wrestlers of all time, Dwayne “The Rock” Johnson. As I grew older and the sensation of professional wrestling faded from my interests I could never forget the feeling I would get when the people’s champ would perform one of his signature moves. Now as a young adult I get the same feeling whenever I go onto social media and see one of the Samoan giant’s many posts.

the rock

The most electrifying man in sports entertainment history, the Scorpion King, Chris Vaughn, Hobbs, Roadblock and soon to be Black Adam. In his extensive career as a wrestler, actor and entertainer, Johnson has played many roles and public relations expert is another title to add to the list. Beyond professional wrestling, Johnson has made a lasting impression on the public. This could be because of his comedic ability, acting talent or body building endeavors, but I would attribute it to his public relations savvy. Every day you can scroll through Twitter or Instagram feeds and find several posts that give a behind-the-scenes glimpse of his A-list lifestyle.

Johnson’s accounts, which he operates, bring the people what they want, a daily dose of their champ. It is easy to get hooked on his charming personality as well as the cool things that are a part of his life and with consistent content on his pages he also keeps his followers satisfied, even being titled the selfie king by Guinness World Records. Johnson, while most will consider an entertainer, also continues his role as an athlete, making occasional appearances on WWE and posting motivational fitness pictures and videos on his social media accounts.

Not only has Johnson kept in touch with his fan base, he also gives back to the community. Reality television’s Wake Up Call, which is hosted, coproduced and co-created by Johnson, is a series that is about giving people a chance to help themselves. In the therockshow Johnson finds troubled individuals and uses his motivational skills, connections and personal experience to positively influence the lives of those in need. On top of this, Johnson has recently announced a variety show called Rock the Troops to entertain and support troops that are deployed overseas.

With a truly magnificent history in entertainment, the people’s champ continues to impress and I cannot wait to see his future projects come to life.

Interested in following Dwayne “The Rock” Johnson? Twitter and Instagram: @therock




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