Call of Duty’s Bad Call

By, Gerald Fallon, Chapter Member

It’s that time of the year. The holidays are not too far away, and game developers are getting ready to release the most anticipated videogames this season. One of those games is the latest installation of the Call of Duty (COD) Franchise, Call of Duty Black Ops 3. Now I’ll admit, I have been known to dabble in COD, in spite of my awful statistics online. But nevertheless, COD has become arguably one of the most valuable franchises in the gaming industry.

However, COD developer Treyarch has come under fire for a controversial Twitter marketing campaign late last month. On the September 29th, the COD brass changed the name of their Twitter account to “Current Events Aggregate”. Following the name change, the account began to release several tweets about a fictional bio terrorist attack in Singapore. Tweets such as, “BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina.” Flooded the Twitter feeds of COD’s followers.

//platform.twitter.com/widgets.jsSeveral other tweets were released detailing events such as the establishment of a quarantine zone, rioting and the implication of martial law. This continued until COD released a tweet citing that this was a marketing campaign.

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In the aftermath of the campaign, Treyarch expressed remorse. Treyarch director Jason Blundell stated in an interview with IGN (Imagine Games Network) that this campaign was not meant to be done with malicious intent, and that he was sorry for anyone who took this the wrong way. He then went on to say that this was meant to spark interest in the game’s single payer mode, and that he was shocked by the amount of negative attention the stunt received.

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