Sharing Our Stories, One PRSSA Chapter at a Time

By Amanda Hayes, Managing Editor


Walking out the door of Boston University, after attending my last regional conference as a PRSSA member, I couldn’t help but think joining this club has allowed me to grow in my career and make connections that I never otherwise thought I could.

This year’s regional conference, hosted by Boston University, was titled “PRAdvanced: What’s Your Story?” This year’s all-day conference certainly made sure to stay true to the theme by having multiple people in the public relations industry with many different stories from both their career and the path they took to lead them there. Our Salem State chapter was thrilled to have so much to take away from this experience.

Here’s a little run-down of the conference, and the cool people we got to meet:

  • The day started with a talk from Karen Raskopf, the Chief Communications Officer at Dunkin Brands for the past seven years. Her talk centered on what she has learned from her career path and tips for those graduating in May and are starting to stress about their job search (me). Some tips included were to keep an updated Excel spreadsheet of connections you have made along the way, to stay updated on the news, and to make a clear plan of action.
  • We then split into breakout sessions, where there were three speakers to choose from. The speaker from my session was Michael DiSalvio from Oglivy Public Relations. DiSalvio took a light-hearted approach and told us the most important thing is to show that you are willing to learn and that your career should be something that you are passionate about every day.
  • Laura Peterson, from the Public Elations team for Ben & Jerry’s informed us about the mission and values of the company and how they are reflective in their products, even in their latest product. New ice cream flavor, Save Our Swirled, is centered around helping to raise awareness of climate change.
  • Following the breakout sessions, we were able to hear from an agency panel of members from Jack Morton, MSL Group, and Allen & Gerritsen. This was a great way to learn more about the agency environment and how although they are all agencies, they both have their own niche in the public relations world.
  • The PRlympics Competition is where we were challenged in teams to complete exercises concerning making statements for the press, composing tweets, and identifying stakeholders.
  • The final closing speaker was Mary Scott from United Entertainment Group. Scott showed powerful campaigns from this agency with clients such as KFC, Speedo, Bose, and Nissan.
  • A job fair where we were able to seek out internships, careers and ask for advice.

A day filled with tips and tricks about the exciting communications field had our SSU PRSSA chapter eager to start planning our next move in our path!


One response to “Sharing Our Stories, One PRSSA Chapter at a Time


    Can our chapter share a milestone? Our chapter’s First-ever local PR meetup, all-day conference April 8. Salem State University: Communications Dept. Public Relations Concentrators.

    R.E. Brown Faculty Advisor 2001-present

    Robert E. Brown, Ph.D. Professor, Communications Department Faculty Advisor: Public Relations Student Society of America Member, Editorial Board: Public Relations Review; PR Inquiry Salem State University 352 Lafayette Street Salem, MA 01970 978-542-6463 Twitter: @gatheringlight ________________________________

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