Executive Board

 Chapter President –

 Lauren Palazola

Bio Pic

As long as I can remember, I’ve been a writer and a vocalist. It was only a matter of time until I found a passion at a collegiate level where I could fulfill my passion for writing and speaking. My name is Lauren Palazola, and I was born and raised in the lovely city of Peabody, MA. After graduating high school, I attended college for a year at the University of Massachusetts Lowell where I had planned to earn my English degree there. After that first year though, I decided to take some time off from school to travel. Over the next four years I lived in California as well as Arizona.  I believe I found a second home in the desert.

After living away from home, I truly missed my family and friends, and decided to move home, and continue my education. After driving across the country, and completing a semester at North Shore Community College, I transferred to Salem State University as a Communications Major with an undeclared concentration. Within the first week of classes, I heard about PRSSA and knew that I needed to go to a meeting. After being introduced to the organization, I declared Public Relations as my concentration. Right away, I knew this group was where I belonged. After two years in the group, I felt confident enough, as a junior, to become more involved. Last year, I was the chapter’s President, and I’m very excited to continue to lead the group fearlessly into the future, for my last semester at Salem State University before I graduate in December.

When I’m not in class, I’m teaching my dog new tricks, or working towards my next great travel adventure. I’ve also become a runner this summer, and found inner peace through yoga and meditation; I love the physical and mental strength I’ve acquired along the way. When I have time, I love reading, listening to music, both in my car and at live performances, and shooting my bow.

This will be the second year that I’ll be attending the National Conference, and I’m so excited to network with new people, meet up with friends I’ve made at previous conferences, and fall more in love with PR!

Follow me on Instagram @TheBostonLegend  and  Twitter: @TheBostonLegend

Vice President –

 Meghan Cafferty


Hey guys, I’m Meg! I promise I am not as awkward as this bio – I just hate writing about myself. Choosing my major was at first overwhelming and daunting, but as soon as I learned more about communications and PR, I felt I had found my niche. I have had somewhat of a roller coaster of a college career and until transferring to Salem State, I didn’t enjoy school. Once I started taking my major specific classes I began to really appreciate everything I was learning. Because I was a transfer, I wanted to be able to meet more people that had similar interests. That’s what lead me to join PRSSA. This is my first year being part of the eBoard and I am excited to accept the challenge.

My minor is environmental sustainability and my dream job would be working for a clean water company doing their PR and marketing. Two summers ago I lived in Rwanda and it completely changed my life. It was so amazing – seeing firsthand how vital sustainability is guided me to this conclusion.

In my free time I love hanging out with friends, exploring abandoned places, and binge watching Netflix. My dog is my favorite living creature on this planet. Her name is Winnie and she is a 10 year old soft-coated wheaten terrier. Sorry not sorry for the amount of dog pics I post of her on a daily basis.

This year being part of the eBoard I hope to recruit new members and get people more involved. Going to the conference in Austin is going to be a great learning experience and I can’t wait to take back and share some of the things I learned!

Secretary –

Emily Edwards

IMG_5866Hi! I’m Emily and I’m a junior at Salem State. My major is Media & Communications with a concentration in public relations. I transferred here from the University of Vermont in Fall 2017 and although it was a challenging transition, I’m so glad I did it. Joining PRSSA was by far the best decision I’ve made in my college career. I’ve met so many incredible people and I’ve already learned so much about networking, writing, professional etiquette, and more! PRSSA has also helped me immensely with my confidence – I’ve always struggled with shyness, but PRSSA is helping me change that.

I am passionate about animal welfare, environmental stewardship, and social justice. I would love to work for a company that shares my values and morals. In my free time, I love to travel and go on any sort of adventure. In the summer of 2017 I drove across the country and back with my best friend, and it was an incredible experience. I also love spending time with my dog Bonnie, a 3 year old American Staffordshire that I rescued a few years ago. I also try and make time for creating art, which is something I’ve been passionate about for as long as I can remember. I’m a Graphic Design minor, and I hope to be able to integrate design in whatever job I get after college.

This is my first year as an official eBoard member, and I’m so excited! PRSSA provides us with so many amazing opportunities and I am so grateful.

Treasurer –

Valentina Méndez

Screen Shot 2018-09-24 at 11.40.16 AM

Hello everybody! I am Valentina Méndez. I am a Junior at Salem State University majoring in communications with a concentration in journalism. I am also minoring in political science and marketing.

I was born and raised in Bogotá, Colombia. As soon as I migrated to the U.S. in 2016 I started going to Salem State and my perspective about the world completely changed. I became more involved in social justice issues and my desire to tell the truth about the world became even bigger. Therefore, I decided to join a club on campus to be more involved in the issues I care about. Thus, I chose PRSSA because it was related to my major and I got the sense that I was going to learn, have fun and build a strong networking. This is going to be my second year in PRSSA and it has been amazing.

If I am not in class, I am either working for ResLife at SSU or babysitting, and if I am not doing any of those things I am traveling around the world learning about other cultures, trying new food, but mainly becoming a better person. My life is based on doing the right thing and treating people with respect because what goes around comes around.

Faculty Advisor –

Dr. Robert Brown

Dr. Brown, Faculty Advisor

Dr. Brown, Faculty Advisor

Robert Brown is a professor of Communications at Salem State College. He has held full-time faculty positions for 20 years in departments of Communication at Boston University, Bentley College, and Emerson University, and has been an adjunct professor at Harvard University Extension School, where in 2004 he was honored for distinguished teaching.

Professor Brown’s corporate communications background includes speech writing positions at two former Fortune 500 companies, Atlantic Richfield (now BP) and W.R. Grace & Co, and a consultant to Sharon Merrill Associates, Inc. investor relations, as well as a facilitator and trainer at local area PR firms.  He is a member of the editorial board of Public Relations Review, an academic journal, and research and writing are cited in textbooks on speech writing, research methods, public relations and writing for mass communication. His byline has appeared on the op-ed pages of the Boston Globe, Los Angeles Times, Toronto Globe & Mail, and Honolulu Advertiser.

Professor Brown is a member of the Public Relations Division of the National Communication Association (N.C.A.). He is faculty advisor the Public Relations Student Society of America and a member of the Publicity Club of New England, where his students at Salem State won two Bell Ringers (first place) in three tries. His education includes a B.S. in Economics from The Wharton School of Finance/University of Pennsylvania and a Ph.D. in English from the University of Rochester.

Cindy Vincent – Co-Faculty Advisor

Cindy Vincent has been an assistant professor in the Department of Communications at Salem State University since September 2013. Her teaching addresses social justice issues, incorporates civic engagement opportunities, and focuses on public relations, media studies, and women’s and gender studies. She has taught at Salem State University, the University of Oklahoma, and California State University, Sacramento.
Cindy has worked in public relations for 13 years beginning as a student intern and working her way up to a public relations specialist/project manager.  Her expertise lies in government public affairs where she has worked on community outreach efforts in environmentally affected communities for the U.S. Department of Defense.  Through these projects, she received numerous awards and accolades from the U.S. government, tribal reservations, and local communities. She is currently a public relations consultant for the U.S. Army Corps of Engineers. Cindy is a member of the Public Relations Society of America, Association for Education in Journalism and Mass Communication (AEJMC) Communication Technology (CTEC) Division, the National Communication Association (NCA) Public Relations Division (PRD), and the NCA Mass Communication Division. She serves as the webmaster/social media coordinator for CTEC and serves on the social media committee for the NCA PRD. Her education includes a B.A. in Journalism and M.A. in Communication from California State University, Sacramento. She is currently finishing her Ph.D. program at the University of Oklahoma.