Editorials

2016/2017 – All Editorials this year are written by Amanda Hayes, Managing Editor

May 30, 2016

AVOIDING THE SUMMER SLUMP

Memorial Day Weekend, an important day to honor heroes of that fought for our country, also always seems to bring the realization that summer has officially begun. With that comes the inevitable question, what will I do with all this free time? Do I start work, hang with friends and relax or maybe even set some goals. Summer for me has always gone by so fast, leaving me to question what I accomplished. That’s why this summer I decided to make a list of goals to fill up some of my free time.

Here is a list that I compiled of things to do during the summer to avoid the “slump” while still getting in relaxation and sunshine.

1. Get outdoors – As tempting as it can be to watch a whole season of Game of Thrones in one day (we’ve all been there), you’ll be missing the summer weather once school starts back up again. Go for a walk or run, ride a bike, go to the beach or have a fire with your friends, make sure to enjoy the time off.

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2. Learn a new skill or hobby – With all this extra downtime, take advantage by learning a new skill or hobby! Something outdoors could earn you extra points, try biking or fishing you may be surprised with something you never knew you would enjoy.

3. Fix up your resume/business card/ website – It’s easy to forget about having academic responsibilities and actually setting aside time to do these things. But during the school year there never seems to be enough time (remember, when it’s not homework it’s Game of Thrones) so why not just take a day of your time now? As easy as it is to fall into that slump, it’s always good to have academic goals.

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4. Stay in touch with the world – Summer is a nice break from most responsibilities, but it is important to be aware of current events. This will help you for your next semester and just is always important to know what’s going on aside from the beach.

5. Go on a vacation and see a new part of the world, go to a concert or buy that new shirt that you really want — Summer shouldn’t be all fun and no play. Although it may be a time to save some money for the us broke college students, enjoy yourself because you deserve it!

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2014/2015 – All Editorials this year are written by Nikki Vergakes, Managing Editor

March 1, 2015

A YEAR OF PRSSA – 2014/2015

Not to rush the rest of the school year or anything, but it will be over before we know it. Now’s the time to crunch down on your research projects, finals, and papers. However, this is simultaneously the time where students often feel burnt out. I don’t know about you, but I sure do.

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However, before we focus on what we have to do, let’s focus on what we have done. This year in PRSSA, we’ve had amazing guest speakers, held some relaxing socials, and attended two enriching conferences. Let’s sum it all up!

Guest Speakers:

  • Angelique Kim, SSU Career Services
  • Ashley Gelineau, Digital Bungalow
  • Jodi Smith, Mannersmith
  • Karen Carney, Lifesprk

Agency Tours:

  • Shift Communications

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Thank you for penciling us in, SHIFT! We know it’s hard sometimes because , you know, shift happens!

Socials:

  • Cheesecake Factory
  • Christmas Party
  • Tavern In The Square
  • Orange Leaf

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All “smiles” at our christmas social!

Conferences:

  • PRSSA National Conference in DC
  • PRSSA Regional Conference in Boston

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SSU PRSSA in our nation’s capital!

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Team Salem State takes over BU!

Thank you all for a lovely year. We can’t wait for next year!

October 19, 2014

Apple’s PR is just like it’s design – flawless and fluid. Their products stand for themselves. The company has a solid reputation in the tech field, and consumers keeps expecting the best from Apple, and it delivers. Apple is always trying to make our iPhone experience more fluid and accessible. The new iOs 8.0.2. boasts a more organized camera roll, contact profile, texting, and more. It’s the little things that really make this software update worthwhile.

Here’s some new, exciting features:

  1. Smart Albums that organize photos for you
  2. Health Calorie Tracker
  3. App Sharing
  4. Fluid Design
  5. Quicktype
  6. Location Sharing

Here are my personal favorite new features of iOS 8.0.2.

Do you ever get lost at an event, park, or mall? Do you ever meet up with your friend at a new location and not know exactly where? You can send your location via iMessage. 

 

Sending pictures at the touch of a button makes communicating and sending pictures way easier. You can still send pictures the old fashion way, however this makes it snappy. (Get it?) You pick your picture and send it all on the same screen.

This is one of my favorite features of the new iOS. Not only can you select what app to close to go to when you hold down your home button, but you can also access recent texts. I don’t have a picture of this – but you can also reply to texts when you get them on the notification screen.

 

The button on the slide-up screen buttons look different now!

Siri now has Shazam built in now so you never have to guess what that song is again.

Now every contact has a profile – you can DND someone, see what pictures you’ve sent someone, share your location, text, call, or FaceTime them. 

June 30, 2014

WHO WILL WIN IN A WORLD OF NEW VS. OLD?

“Maybe the dream is dead, but then again maybe you have to wake up  to dream again,” is what Fall Out Boy bassist Pete Wentz said on stage at the Comcast Center in Sunday, June 22nd. The #MONUMENTOUR is a combination of two bands from our Jr. High days that have recently made a comeback. Both bands have re-branded themselves and re-marketed their music and look oh so successfully recently. This rebranding was so successful that bands begged for this monuments tour of the two mega-bands on twitter, and it finally happened.

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When new music comes out, it’s always risky business when it comes to fan reception. If a band decides to take a risk and go in a different direction, fans can either love it or hate it. Thanks to social media, they are voicing their opinions all about it. If a pop-punk band form 2004, like both bands did, decided to take a more commercial, poppy route with their newest album, there’s always the listeners that accuse them of “selling out”. Some people are always so stuck on the old songs, and wish the new tunes would be just like the throwbacks.

Screen shot 2014-07-01 at 3.18.54 PMHowever, I applaud both bands in this situation. They had an amazingly successful album release and have been on a tour for a whole year since they’ve come back after a hiatus. Both have millions of likes of Facebook and can sell out a whole amphitheater. That’s not selling out, that’s just marketing genius.

Out of the two bands, Fall Out Boy’s comeback I admire the most. How does Fall Out Boy get to headline #MONUMENTOUR most nights, with having 8 million likes on Facebook and Paramore having 20 million likes? By not caring. When Wentz said you have to wake up to dream again, the dream he was referring to was rock and roll. Yes, they’re new stuff is ballad-y, melodic, and funky, but their fans that were there from the beginning are now in their twenties and that’s what they want to hear. They’re lyrics say that they know this is different, but this is the new dream, and they say it in an “in-your-face” way. By being upfront and open, they’ve gained the trust and respect of their publics, and with catchy melodies and rhythms, people can’t help but to like them. Also, they got Elton John, Big Sean, and Courtney Love on  their latest album “Save Rock And Roll”, so that might help a bit, too.

In the namesake track of the album, Elton John sings, “You are what you love, not who loves you.” That shows that FOB wants their fans to not care what others are saying about them, because the band definitely doesn’t. FOB would keep being themselves whether they made money or not. However, it seems like the latter is not happening!

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In case you were wondering, the show was amazing. I think I knew every lyric the entire concert, and if not I’ve been listening to those new songs on repeat. The concert was just what I needed!

photo credit:

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May 22, 2014

MUSIC FESTIVALS BRING THE FUN ONLINE

Basically every brand, person, campaign, or even pet is on social media. Everything needs to be promoted. However, one thing I think that can get overlooked is possibly one of my favorite things ever: music festivals! This summer I am attending two: Warped Tour and Boston Calling.

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Music Festivals need little exposure simply because people are automatically attracted to the magic of them. Either that, or they see the tweets  about them (i.e. the thousands of complaining tweets of those who couldn’t make it to Coachella this year). However, just for fun and curiosity I thought I’d look into how some music festivals use the tools of social media.

1. The Coachella Valley Arts And Music Festival

Coachella is one of the most tweeted, posted, and blogged about festivals. Yes, it was very tweet-worthy, but the geniuses behind the festival made it look tweet-worthy. They used mouth-watering pictures (musical festivals make my mouth water occasionally), clever hashtags, and cross-promotion across the board. For social media they were on Tumblr, Twitter, Instagram, Facebook, Pinterest, and more. They live-streamed the festival and you could use the hashtag #coachellalive to follow the fest if a fan couldn’t make it across the country.

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2. Vans Warped Tour

Vans Warped Tour is a summer-long tour that goes across the country. The acts are mostly my first true loves: pop-punk and post-hardcore. First of all, sponsorship is huge.  Not only is the name sponsored, but every stage is sponsored. There is the Kia Mainstage, the Tillys stage, the Skullcandy stage, and more. The more money the brand shell out, the bigger the acts that perform on their stage.

For promotion, Vans brought the fans back stage. They created a show called “The Roadies”, which chronicles the life of Vans Warped Tour Roadies. It aired in Fall 2013. After every episode, a new band would be announced. This created hype for the show, a deeper understand of those who work with the tour, and creates a humanity piece for the tour. Well done!

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It doesn’t take much persuading to convince me to partake in a day of festival fashion, loud music and overpriced food. It an experience one can only really get there. I encourage everyone to take part in a festival at least once, there’s one for every music type!

photo credit:

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  2013/2014 – All editorials this year will be written by Sara Seng, Managing Editor March 24, 2014 Finding Your Perfect Match With the amount of work that has come in and out of my Macbook, it’s no surprise that March is coming to its end.  That being said, I am that much closer to being a college graduate! Where has the time gone?

No, seriously. Where has it gone?

As April approaches us, there has only been one thing on my mind lately: the job hunt.  A couple of weeks ago, I had the opportunity to interview with a public relations company in Boston.  It was my first interview for an actual real job that pertained to my career field.  Needless to say, I was filled with all types of emotions.  One minute I was over the moon and excited.  But then the next thing you know, I’m anxious and nervous of what to expect. Like many other candidates, a million questions filled my mind…                    What do I wear?

How should I greet them?

Should I be there 10 or 15 minutes early?

Suddenly, it hit me.  Going out for interviews is similar to dating.  You’re happy and excited that you get the opportunity to meet this person and have a conversation with them about a potential future with them.  However, you’re completely nervous and worried about every little detail leading up to that “date”.  Don’t worry.  You’re not alone.  I’m positive that there are many more of us who feel this way. job-interview-ftrWhen it comes to interviews, I feel as though there are a few important factors to keep in mind from the minute you arrive at that interview to the second you leave. 1. Fake it until you become it: One of my professors this semester taught me the art of faking it until you become it.  In other words, even if you have the slightest bit of self-doubt in your mind, do not let that consume you during your interview.  Confidence will take you very far. 2. Dress your best: As Oscar Wilde once said, “You can never be overdressed or over-educated.”  When I say this, that does not mean you should go to your interview strutting that adorable little black dress and pink stilettos.  I mean you should make yourself presentable and professional.  Because the truth of the matter is, appearance is part of first impressions when it comes to interviews. 3. Be yourself: This is probably the most important piece of advice anyone can get before their interview.  Of course you want your employer to like you, but make sure they like you for you.  And if worse comes to worse and you’re not the perfect match for this company, you should never take it personally.

Think about it this way, every rejection brings you one step closer to the company that you’re meant to be with.

Good luck to all of my fellow graduating seniors on any interview you are lucky to land! Always remember to be confident, dress to impress, and just be you.

And if you’re still feeling nervous, Ryan Gosling has a few words for you…

e533e3bc04a78eb011738e943d4e33aa33de86a7f5c43b83a0b779295879162c Photo Credit: quickmeme.com / parade.condenast.com _________________________________________________________ February 25, 2014 To Be or Not To Be…Working in an Agency? The sky was blue and the sun was shining today with temperatures in the high 30’s, which in New England, that’s bearable weather!  It was the perfect day for a trip to Boston with the rest of the PRSSA Executive Board and members. For our adventure today, we gathered our Charlie cards and hopped on the Blue Line from the Wonderland train station dressed in our semi casual office attire.  Yes, it was an agency tour day!  And who was our lucky agency of choice?

mullen-logoMullen is a full service advertising and marketing communications agency that is based in Boston.

 “Mullen’s culture is entirely about limitless possibilities and a relentless belief in a future that is bigger than the past. It’s how we started our company. It’s how we built it. It’s how we continue to evolve and innovate.”

photo credit: mullen.com

photo credit: mullen.com

It was incredible being able to walk through the doors of a real agency in Boston.  The atmosphere flowed with creativity, innovative thoughts, and the smell of espresso from the barista bar filled the air.  I was almost positive that I had just landed in agency heaven.  From sitting in a meeting room discussing a summer internship opportunity to walking around the gorgeous office building, it was definitely a worthwhile experience. lorena_researching_by_lordork-d4ggugpAs of right now, my life as a senior in college is all about preparing my resume and researching companies and their job openings.  But when it comes to the job hunt, I feel as though it’s significantly important to look beyond the official websites and a step further passed the social media profiles of my companies of choice.  After all, you don’t truly know an organization and the type of energy they give without actually being there in person. Whether you’re a freshman in college or a senior like myself, I highly recommend that everyone takes the time to research what type of company they would like to be a part of.  From nonprofit to agencies, take the time to really think about where you see yourself.  When you’ve made a list of different companies around the area, contact the organization and set up an informational interview and tour, if possible.  By doing so, you’ll be able to gain insight of what it’s like being in that company.  You’ll hear experience and knowledge from professionals who work in the potential office field of your dreams.  And of course, you’ll be able to sense the type of vibe that you get by just being in that company setting. In my case, after being in the Mullen office space, I am confident in my decision that the agency life is definitely the life for me.  Now is the perfect time to ask yourself, where do your preferences stand when it comes to the environment of your career life? Photo Credit: mullen.com / lordork.deviantart.com _________________________________________________________ February 11, 2014 Cupid Has Shot His Arrow..and Now I’m in Fashion Week Heaven  With Valentine’s Day just around the corner, I thought it was only appropriate to write The 68th Venice International Film Festival - "Sal" Photocallabout something that I’m hopelessly in love with.  And no, it’s not James Franco (although he’s definitely on the top of my list!). It’s that time of the year again where designers from Marc Jacobs to Alexander Wang strut this season’s designs down the flashing lights of the runway, while upbeat and magical music plays in the background.  It’s that time of the year again where fashion bloggers, photographers, and enthusiasts everywhere take to the streets of the big city, dressed in their best and ready to enjoy the show. Yigal_Azrouel_Fashion_Show

Yes. It’s New York Fashion Week and like every season, it continues to capture my heart more than a dozen roses or boxes of chocolate ever could.  

rebecca-minkoff-nyfw-tweetDesigner Rebecca Minkoff, known for her playful and subtly edgy designs, is no stranger to the catwalk, neither is she unfamiliar with the wonder and power of social media.  Social media plays such a major role in the world of public relations, but what about the fashion industry during its season’s biggest event?  For a college girl like myself who cannot physically be there for New York Fashion Week, Minkoff displays just how incredible it is when designers utilize social media to give viewers from all over the country the chance to sit front row at her show in the comfort of their own home. For Fall 2014 Fashion Week in New York, Minkoff partnered with the video-sharing app Keek to upload multiple videos a day showing fans backstage coverage with less edits and much more raw details to what really happens during Fashion Week.

We like having as close engagement with our customers as possible. We have a highly engaged digital audience…social media is a good way to keep people energized. Each platform has its own voice and consumers and we try to not alienate them.” –Uri Minkoff, CEO of Rebecca Minkoff

Screen Shot 2014-02-11 at 12.22.34 PM With more than 1,500 followers on Keek currently, the brand continues to enhance their newly revamped digital presence and has even seen an increase in social media followers and engagement as well.  And of course, Rebecca Minkoff continues to open the doors to the fashion world behind yet another social media platform.

We have this transparent disclosure and can let [the customer] into our world, which is sometimes highly stylized and glossy and other times raw. I think they appreciate that.” –Uri Minkoff

Photo Credit: gawker.com / wikipedia.org / luxurydaily.com / _________________________________________________________ January 27, 2014 Let the Countdown to Graduation Begin… I have officially begun my last journey as a college senior and I cannot explain the mixtures of emotions I’m currently feeling. 5702452656_41a5171a46_oA part of me is excited for it to finally be over so I can at last begin the next adventure of my life, which is finding that “perfect-for-me” career.  There’s another part of me, however, that’s excited but more terrified of what’s to come for the future. Will I really end up finding myself in the magical world of the fashion industry? Or will I be behind the counter at my local Starbucks constantly shouting orders like, “Grande soy latte, no foam to go!”.  And going along with that fear of the future, there’s that tiny part of me that’s wishing things would just slow down and that I had just a little more time. Because when it comes down to it, I keep asking myself…

….Am I ready?

Am I truly ready to take this next step towards the unknown?  Have I learned all I can to succeed in my career?  Have I watched the “Devil Wears Prada” enough to know what to do and what not to do in the fashion industry?  tumblr_meofturbY01rr3fgbo1_500

These questions just continue to echo in the back of my head as the clock ticks closer to graduation.

I’m sure many of my fellow seniors are dealing with this stress of the mystery as well.  And if you’re not, well, a majority of your graduating class is quite envious of you. As terrifying and exciting as graduation is, it’s important that we as soon to be graduates decipher between the two emotions.

FEAR:

tumblr_m5npltXbyI1qbaj4uo1_400 Fear can be poisonous to one’s thoughts.  Fear is the only thing that can stop one person from taking the next steps in his or her life.  Fear, is never okay. Let’s conquer that fear together this semester by remembering that good things come to those who have patience and to those who also have a hard work ethic.  As tough as this semester may get and as fearful as the future may be, don’t give up that easily.

EXCITEMENT:

daydream-21 You’re graduating college so of course you have a right to be excited! But, there is also a dark side to excitement. Excitement can lead to slacking off on getting your last semester’s work done because well, it’s your last semester.  It’s important to remember that yes, you should be excited for graduation, but you should still be in that mindset of working hard just as you did previous semesters.  Keep that smile of excitement on while still working hard to reach your dreams. Perhaps one of the most crucial pieces of advice any senior should take is to just breathe and have fun. You’re graduating college and it’s an amazing time in your life. Enjoy every minute of it. Photo Credit: http://farm4.staticflickr.com/3292/5702452656_41a5171a46_o.jpg (photographer Will Folsom) / http://25.media.tumblr.com/tumblr_m5npltXbyI1qbaj4uo1_400.gif / http://24.media.tumblr.com/ad224bdb3398b80192a5aef2f9c01537/tumblr_meofturbY01rr3fgbo1_500.gif / http://www.chymfm.com/files/daydream-21.jpg _________________________________________________________ December 18, 2013 One Semester Down. One More To Go success_baby

Just like the Christmas season tends to do, this fall semester has gone by way too quickly.

But as I stare off into the snowy New England weather, sipping my hot tea, and enjoying my first day of Winter Break, I think back to how truly wonderful this semester has been. Here is my top five moments of the fall semester:

1. Being Part of the Cool Kids Club

1466052_570675166320872_1751106337_n The fall semester marks my first time as being part of the executive board for PRSSA of the Salem State Chapter.  It’s truly been an honor to work together with the rest of my PRSSA cool cats in making this a very eventful and, not to mention, awesome semester for our new members.

2. In West Philadelphia…

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My list would not be complete without mentioning the awesomeness that PRSSA National Conference in Philadelphia was.  From meeting the editor of Philadelphia Style magazine to learning the great secrets of pitching to the media with success, the entire trip was one I’m sure I’ll never forget.  Being able to also explore the city of innovation with my fellow Salem State PRSSA Chapter, not only brought us closer, but it has also opened my eyes to what places outside of the Boston area have to offer.

3. The Social Media Queen of Salem State Student Involvement & Activities

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They say it’s important to get your foot in the door and get a head start in your career whenever possible.  In my case, the Ellison Campus Center was my door.  My PR office assistant position there has given me the opportunity to really get my hands dirty in the world of social media and blogging.  Salem State is my first real client, and I honestly wouldn’t have it any other way.

4. My First Fashion Takeover during Boston Fashion Week 2013

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I spent the entire summer following the fall semester interning with 19th Amendment, a fashion tech company in Boston.  That in itself was an experience I’ll never forget.  And just when I thought the fun was over in September, I was able to attend the “Flash Fashion Show” that I helped the 19th Amendment team put together.  It was like watching my own child take its very first baby steps.  I was ecstatic, proud, and inspired that fashion is exactly where I want to be in life.

5. One Step Closer

This fall semester has gone by quickly.  And it leaves me wondering if the spring semester will go by just as fast.  It’s incredible and I can’t believe I’m that much closer to graduation in May.  I’m almost there, just one step closer. Happy Holidays to Everyone and a Wonderful Winter Break!  _________________________________________________________ December 3, 2013 Twas The Two Weeks Before Winter Break Now that Thanksgiving has come and gone, the holiday music and movie marathons are on full blast from now until Christmas day. brace-yourselves-the-holidays-are-coming And for college students everywhere, this could only mean one thing…

The fall semester is coming to a very close end.

Where have the weeks flown by? It only seems like yesterday I was purchasing books for my classes and wondering why in the world I signed up for two 3-hour lectures back to back.  To this day, that still remains a mystery, but the 6 credits I earned chooses not to question that insane schedule-making decision back in August. As exciting as the countdown begins for Winter Break to finally arrive, it’s important to remember that, well, it hasn’t arrived yet.  Like the Green Line train on the MBTA that never seems to be there when you want it to, Winter Break is taking its sweet time with its arrival to your destination.  With that being said, patience and perseverance are definitely the key elements here. But before you slump into a minor case of Winter Break Blues where you wish these two weeks would fast forward as quickly as possible, here are three ways you can take advantage of the days leading up to Winter Break!

  1. Work Hard. Play Hard.  The first advantage is an obvious choice to make.  Everyone knows that these remaining two weeks are going to be filled with exams, papers, and presentations that the procrastinator in all of us has been slacking to get done.  Well, now is the time to get your head in the game and finish what you started (or for some of us, haven’t started).  After all, as a great recording artist once said in the hit song “Work Hard Play Hard”, a hustler’s work is never through. Work hard now and celebrate after!
  2. Don’t Stress. Breathe in. Breathe out.  I, like any ordinary college student, see these two weeks as being stressful as ever.  With all of these assignments that need to get done by a certain due date, let’s face it: it’s crunch time!  But that doesn’t mean stressing out is a way to handle it.  Remember that your time is valuable now more than ever, but taking breaks in between work hours is not only crucial, it’s beneficial as well.  Keep the creative juices flowing by taking your mind off your work for at least an hour.  If you sit in one place for countless hours trying to get your project done, odds are you’ll find yourself getting easily distracted or running out of creativity.  Take a time out for a cup of your favorite tea, or to catch up on social media.  When you get back from your little break, you’ll be more refreshed!
  3. You’re Almost There. You’re not alone in how draining these two weeks can make you feel! Everyone’s freaking out and everyone’s cramming in to get stuff done.  But I assure you there is a light at the end of the tunnel.  What is that light you may ask?  The light of sleeping in late, spending time with friends and family, and of course, enjoying the holidays.

nosleepheader You’re almost there. Photo Credit: http://www.faboverfifty.com/wordpress/wp-content/uploads/2011/12/nosleepheader.jpg // http://www.troll.me/images/winter-is-coming/brace-yourselves-the-holidays-are-coming.jpg _________________________________________________________ November 4, 2013 I’ve Caught a Case of PRSSANC Withdrawal Halloween has passed and we are now entering into the new month of November.  As the autumn leaves continue to fall, and as the stores across New England and probably most of the country begin to put up their Christmas decorations, I sit here behind my MacBook still scrolling through my Instagram feed of pictures with the infamous hashtag: #PRSSANC. 6431_174868902715789_990951227_n It seems like it was just yesterday I was walking the streets of Philadelphia with my fellow PRSSA membersIMG_20131025_140100 from across the country exploring and learning more about the city of innovation and the world of public relations. PRSSA National Conference is one of the greatest experiences an aspiring public relations student can be a part of.  It’s the opportunity to network with professionals and students from across the country.  Because, after all, one day you could be working in the same office with these people!  It was exciting building connections with students who are from as far away as places like Arkansas (If you’re reading this, hi Morgan!). Being a fashion PR enthusiast myself, the sessions that were provided were definitely a must-see on my to-do list for Conference.  Out of the many fabulous presentations there were, I had my top three favorites from the trip. 1. Striving for Work-Life Fit with Dr. Bey-Ling Sha and Dr. David W. Ballard

  • Finding a way to work out having a life and having a career in PR is extremely important for anyone trying to get involved in this possibly fast-paced work environment.  Thanks to both professionals, I learned that circle graphs are not just for elementary school.  It’s a way to be flexible with my time and energy for the different parts of my soon to be career life.

2. The New Secrets of Media Pitching Success with Michael Smart

  • Not only did I learn from the wonderfully entertaining Michael Smart that being a “stalker” has its benefits in the media-pitching aspect of the PR industry, but that the one question to never ask in an email, especially a follow-up, is “Did you get my email?”  Note to self: eliminate that question from my vocabulary.

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3. Fashion PR: More Than Selling Items in a Store with Kristin Detterline and Rakia Reynolds

  • With the Editor-in-Chief of Philadelphia Style Magazine and President of Skai Blue Media gracing us with their presence during the Fashion PR session, there are two extremely important lessons I had learned:  Networking and building connections are key and in the words of Kelly Cutrone, “know your shit”.

Being surrounded with everything and everyone PR related can at times be overwhelming, to the point where you forget that you’re in a different city.  I was happy to take advantage of my time in Philadelphia to really go out and explore what the city has to offer. IMG_20131024_175240 IMG_20131025_180144 IMG_20131028_165328 IMG_20131028_165732

And lastly, of course, being away together for practically a week, I feel like I’ve grown a much larger connection with my fellow PRSSA cool cats of the Salem State Chapter.  I’m sure I can speak on behalf of everyone else that leaving Conference has only given us the drive we needed to really take our PRSSA Chapter to the next level!

1451391_565079696880419_382767836_n Photo Credit: Sara Seng and Tyavanna Ortiz _________________________________________________________ October 23, 2013 In-no-va-tion Noun According to the Merriam-Webster dictionary, the concept of innovation is simply defined as creating products, methods, services, technologies, or ideas that are newly created to break in to a market or society. How is the act of innovation important in today’s public relations?  Well, it’s extremely important!  Our country and society are forever changing and so, the industry is as well.  Public relations highly values the idea and importance of innovation and what it stands for.  In order for growth and development, PR professionals and aspiring PR professionals must understand the concept of innovation. 4637555970_587f20c311_z Philadelphia, as mentioned on prssa.org, “was founded here as an innovative country promising liberty, justice and freedom for all.”  In exactly one day, nine PRSSA members from Salem State, including myself, will be walking on those historical streets passed the liberty bell through the doors of this year’s PRSSA 2013 National Conference.  Ever since joining PRSSA in the fall of 2013, I have always dreamed of being part of this huge networking event filled with workshops, professionals, and PRSSA students from all over the country.  I am thrilled to finally be able to attend, and I am even more thrilled to discover this years 2013 Conference theme: “Foundation for Innovation” As I finish up packing for the trip, I can’t help but wonder what to expect at conference.  Last year’s Regional Conference at Boston University was incredibly inspiring.  I can only imagine just how much of an impact National Conference in Philadelphia will be.  Whatever may happen, I am excited and I am ready.  With my business cards, resumes, and PR mindset by my side, I can’t wait to take on whatever it is this year’s conference has in store for me.

Now, if only I can settle on what to wear during my trip… 

nothing to wear Photo Credit: http://farm4.staticflickr.com/3399/4637555970_587f20c311_z.jpg / http://1.bp.blogspot.com/-QVPxbSYF9K4/Ul7H_xTtspI/AAAAAAAASbc/o4oyvk-nlhc/s400/nothing+to+wear.gif _________________________________________________________ October 9, 2013 Chasing Dreams…in My Most Fashionable Heels This past summer I had an amazing opportunity to intern for a fashion tech company in Boston called 19th DSC_0042Amendment.  The company creates virtual portfolios for up and coming fashion designers around the Boston area.  Not only does 19th Amendment assist designers in showcasing their designs online, but they also work to bring attention to a designer on a more personal level with potential clients through events, as well.  The fashion industry is such a struggling barrier to break through as a designer.  The fact that 19th Amendment wants to give these aspiring designers a chance to use their voice to break into the industry is incredibly inspiring.

In the beginning of July, the CEO of 19th Amendment, Amanda Curtis, had given me a vision she wanted for Boston Fashion Week.  My job for the remaining weeks of my internship was to help make that vision a reality.   At first, I was excited to finally get my hands dirty (figuratively speaking of course!) and take this project head on.  However, I was not prepared for the madness that was to come. So, what was that “vision” that I was to work off of?  The idea was to create three flash fashion shows throughout the city of Boston.  The concept was simple enough, but it was the planning and brainstorming that really had me shaking in my black combat boots.  And this is where my PR skills I had crafted in school came into play.  From drafting press releases, to social media tactics, and to assisting in organizing the event, it was a long and busy summer that made me so grateful for the classes I took prior to my internship.  Still, it was a lot of hard work but it was all worth it in the end. On September 28, 2013, the second day of Boston Fashion Week, the flash fashion shows went into action. The morning of the show was chaos.  Hair and makeup stylists were scattered everywhere at the 19th Amendment studio with their hands moving at the speed of light.  Models were at every corner getting prepped for the long day ahead.  And the smell of hair spray and dresses being steamed filled the air.  After about an hour of being there, it finally hit me that I was working behind the scenes at my first real fashion show.  I was in shock for about 15 minutes.  And then, bam! It was time to put those multitasking skills into work and get things rolling.

Makeup and hair artist learn the skill of multitasking.

Makeup and hair artist learn the skill of multitasking.

Finally at promptly 5 p.m., it was show time. Our first location was Newbury Street: Boston’s very own streets of fashion.

Models showcasing the latest work from 19th Amendment designers.

Models showcasing the latest work from 19th Amendment designers.

Next stop was the Prudential Center: It was a fashion takeover in Boston’s popular shopping center.

Amanda Curtis (Center) and models strutting down the runway representing 19th Amendment.

Amanda Curtis (Center) and models strutting down the runway representing 19th Amendment.

And finally, the finale took place at Faneuil Hall: Yes, Bostonians.  We did do a runway show right through Quincy Market. And it was fabulous

Models lined up in front of Quincy Market for their last photo op.

Models lined up in front of Quincy Market for their last photo op.

It was amazing to see all of the hard work and planning the 19th Amendment team and myself did over the summer become a reality.  As I watched the happy faces of the designers watch their latest work walking down that runway, it was then I knew that the world of fashion PR is exactly where I want to be.   People always say that it’s important to chase your dreams.  I’ll admit that my dreams do scare me, but the closer I become to making them come true is why I refuse to give into that fear.

Kat (Right), one of the stylist, and myself.

Kat (Right), one of the stylist, and myself.

So if your dream is to become a PR professional, a successful businessperson, or even an international singing sensation, keep chasing it.  Never let the fear of failure win. Photo Credit: Cynthia Wong Photography _________________________________________________________ September 23, 2013 Be Your Own Super Hero The air is getting crisp, the streets of Salem are heavy with traffic, and some place somewhere, students are loading up on coffee and energizer drinks.  Yes, the beginning of the fall semester is upon us at Salem State University. It’s been practically two weeks into my senior year, and it has been chaotic.  The chaos erupted as soon as classes began, of course.  It’s not even half way into the semester yet, and already I find myself looking at piles of assignments and projects to get started on.  But, as a great meme on the social media site, Tumblr, once said, “Challenge Accepted”.  Bring it on, professors.  With my coffee by my side and my fingers always vigorously on my MacBook, I’m ready.  Bring it on! challengeLike most of you, I’m sure you feel the same exact way.  I think every student goes through that moment in the beginning of a new school year where they feel as if they’re a super hero: ready to take down and conquer any and all school assignments.  But, I’ve noticed that as the weeks go on, that energy and determination seems to fade out and that once super hero is now rocking back and forth in the corner trying to get rid of their writers block and finish that 20 paged paper before the clock strikes midnight.  Let’s avoid being that person. It’s tough to stay on track and continue on that studious road of concentration and determination.  Sometimes, life gets in the way.  There are going to be nights where you’ll find yourself sitting in front of your laptop, ready to write the most amazing essay your professors have ever seen when suddenly, your phone goes off.  Your friends are texting you about some amazing party that’s happening that night and that anyone who’s anyone will be there.  Sound familiar?  I know this scenario all too well being a senior in college and I know it can be a tough one to handle.  To go to the most amazing party ever or to not go and stay home to get your paper done?  The decision is yours and yours alone. And this is where your super hero powers have to come into play.  Those distractions are the villains of your city and you have to do whatever it takes to not let them get the best of you.  Parties will come and go, but getting your work done when it needs to get done, that my fellow super heroes, is where your powers will continue to strengthen. superhero As the fall semester moves forward, keep that power of determination and concentration that you feel right now within you to make sure you yourself keep moving forward.  You’re a super hero.  Don’t let the villain of distraction defeat you in this school year’s battle. Photo Credit: http://www.clker.com/cliparts/T/D/v/7/b/m/super-hero-flying-silhouette.svg

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